Jul 12, 2024  
2024-2025 Undergraduate Catalog 
2024-2025 Undergraduate Catalog

TSAP in Marketing (B.S.B.)

We are excited that you are pursuing a Bachelor of Science in Business (B.S.B.) with a major in Marketing.  You have taken an important step in this process by completing your TSAP Associate degree in Business Administration.  We are ready to help you start this leg of your journey.  The Purdue Fort Wayne TSAP on-campus program is designed with you, the learner, in mind. 

Purdue Fort Wayne’s program is accredited by The Association to Advance Collegiate Schools of Business (AACSB), which provides a voluntary mechanism of quality control. AACSB is the most prestigious business accrediting body in the nation. Only about one-quarter of all business schools in the nation possess this distinction.

All TSAP students are admitted as pre-business students until they have completed the specific pre-business requirements needed for admission to the Bachelor’s degree program.

At the time you are admitted to the B.S.B. program, you will declare your major in Marketing.

Program Requirements

  1. Students are admitted as pre-business students until they have completed the specific pre-business requirements needed for admission to the Bachelor’s degree program.  To be admitted to the B.S.B. program applicants must have a cumulative GPA of 2.00 or higher and will have completed at least 45 credits that apply toward the degree, including the courses listed below. Within this course listing, successful applicants will have (1) a grade of C- or better in each course and (2) a GPA of 2.50 or better within these courses.
  2. Students can choose a minor, if desired.
  3. You must obtain an overall GPA of 2.3 in BUS and ECON courses.
  4. All students in the B.S.B. with a major in Marketing program are expected to meet the same student learning outcomes and program requirements. Special academic regulations specific to the program.  Additional program requirements exist for all students in the B.S.B. with a major in Marketing; see the Program Description page for Marketing.
  5. You are responsible for satisfying the graduation requirements specified for your selected program.  Thus, it is essential that you develop a thorough understanding of the required courses, academic policies and procedures governing your academic career.  All requests for exceptions to specific requirements must be made in writing and may be granted only by written approval from the appropriate chair or dean.
  6. List of Admission, Major, and supporting courses required at PFW; total credits in program = 120.

TSAP in Marketing (B.S.B.) 2 Year Plan  

Courses for Admission

  • COM 11400 Fundamentals of Speech Communication 3
  • MA 22900 Calculus for the Managerial, Social, and Biological Sciences I 3
  • PSY 12000  Elementary Psychology or   SOC 16101    Principles of Sociology 3
  • BUS 10001  Principles of Business Administration 3
  • ENGL 23301 Intermediate Expository Writing 3
  • BUS 20401  Business Communication 3
  • BUS 10000  Intro to College and Business Careers 1
  • BUS 20100  Principles of Financial Accounting 3
  • BUS 20101  Computers in Business 3
  • ECON 20101 Introduction to Microeconomics 3
  • BUS 20001  Business Degree Seminar 0
  • Three additional rules apply for admission to the B.S.B. program:

1. No more than 6 credits of these courses may be repeated, and no course may be repeated more than once.

2. Both the original and the repeat grades earned in the above courses will be used to compute the admission GPA. This includes courses that you have taken or repeated at PFW and other Purdue campuses.

3. Students must earn a minimum of 300 points in the Passport to Success program, including at least two high impact events, before they can be admitted to any of the majors. Passport to Success is a program required of all business majors that emphasizes participation in activities outside the classroom. Details of the Passport to Success program may be found on the Doermer School of Business website.

Supporting Courses

  • BUS 20001  Business Degree Seminar Cr. 0.
  • ENGL 23301  Intermediate Expository Writing Cr. 3.
  • Interdisciplinary Elective (REL 11200  , PACS 20000  , INTL 20000  , or international language) Cr. 3.
  • General Education Capstone Cr 3.
  • Free elective Cr 6.

Business Courses

  • BUS 30100  Financial Management Cr. 3.
  • BUS 30101  Introduction to Marketing Cr. 3.
  • BUS 30102  Operations Management Cr. 3.
  • BUS 30200  Management and Behavior inOrganizations Cr. 3
  • BUS 32100  Management of Information Technology Cr. 3.
  • BUS 40000  Business Senior Seminar Cr. 0.
  • BUS 40400  Social, Legal, and Ethical Implications of Business Decisions Cr. 3.
  • BUS 43000  Organizations and Organizational Change Cr. 3.
  • BUS 48500  Strategic Management Cr. 3.

Marketing Major Requirements: Credits 21

  • BUS 30000  International Business Administration Cr. 3.
  • BUS 30302  Marketing Research Cr. 3.
  • BUS 40500  Consumer Behavior Cr. 3.
  • BUS 41500  Advertising and Promotion Management Cr. 3.
  • BUS 45000  Marketing Strategy and Policy Cr. 3.

Marketing Electives - Choose two of the following:

  • BUS 31202  Retail Marketing Cr.3
  • BUS 40800  Quantitative Methods For Marketing Management Cr. 3
  • BUS 41300  Personal Selling Cr.3
  • BUS 42300  New Product Development Cr. 3.
  • BUS 42600  Sales Management Cr. 3.
  • BUS 48003  Digital and Social Media Marketing Cr. 3.
  • BUS 48004  Project Management Cr. 3.
  • BUS 48005  Continuous Improvement Through Lean and Black Belt Six Sigma Cr. 3.
  • BUS 49004  Independent Study in Marketing Cr. 1-3.

NOTE: BUS 49004 is a topics course and may be taken more than once, with different topics. 

NOTE: Double majors in Management and Marketing may NOT use the same elective course for both majors. All Management and Marketing electives need to be distinctly different courses.