BUS 42300 - New Product Development

Developing new products is essential for creating competitive advantage, organizational growth, and long-term sustainable business. Students will learn innovative approaches that begin with understanding and meeting unmet consumer needs and encompass concept development, applied creativity, and experimentation. Student teams experience the whole process involved in bringing a new product from idea to launch.

Preparation for Course
P: BUS 30101 with grade of C- or better.

Cr. 3.
Notes
Restricted to the following majors: Accounting, Business Economics, Finance, Money and Banking, Management, Management BSB Distance, Marketing, Marketing BSB Distance.