May 21, 2022  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

AD 30301 - Graphic Design II: Identity And Branding


This course will focus on the fundamentals of branding and how to create visual identities that extend past simple logo design. Students will research companies and products and craft specific, informed narratives with Illustrator-based designs in order to target appropriate audiences.  

Preparation for Course
P: AD 20502 (or equivalent) with grade of C- or better and in a program of the Department of Art and Design.

Cr. 3.
Hours
Lab. 6.
Notes
Minimum grade of C- required to count towards any program of the Department of Art and Design.