HTM 37800 - Destination And Resort Marketing

Destinations are emerging as a fundamental concept in the study of tourism development. Resorts are, in most cases, nested within destinations, their commercial destiny being therefore interdependent. This course will examine the challenges and opportunities associated with promoting resorts and destinations. Students will examine and compare strategies. They will also have opportunities to develop and apply some hands on marketing approaches.

Preparation for Course
P: HTM 10000, 18100, 21400 and 37100.

Cr. 3.
Notes
Special fees assessed.
Departmental approval required.