Nov 08, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [Archived Catalog]

HTM 23100 - Hospitality And Tourism Marketing

This course teaches students a customer-oriented approach to marketing in hospitality and tourism. This course emphasizes the role of marketing in an organization’s overall strategic planning. Techniques available to hotels, restaurants, and other tourism businesses are described and evaluated including travel packaging, the travel trade, advertising, sales promotion, positioning and branding.

Preparation for Course
P: HTM 10000 with grade of C- or better.

Cr. 3.