May 25, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog [Archived Catalog]

AD 30301 - Graphic Design II: Identity And Branding

This course will focus on the fundamentals of branding and how to create visual identities that extend past simple logo design. Students will research companies and products and craft specific, informed narratives with Illustrator-based designs in order to target appropriate audiences.  

Preparation for Course
P: AD 20502 

Cr. 3.
Studio. 6.
Minimum grade of C- required to count towards any program of the Department of Art and Design.