BUS 45000 - Marketing Strategy And Policy

Provides a capstone to marketing course sequence by drawing on and integrating concepts previously studied. Focuses on management decision problems in marketing-strategy design and the application of analytical tools for optimizing marketing decisions.

Preparation for Course
P: BUS 30302 with grade of C- or better and senior class standing.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.