BUS 40800 - Quantitative Methods For Marketing Management

Application of key quantitative tools to marketing management problems. Emphasis given to application of quantitative methods to basic marketing problems and the role of quantitative methods in marketing management.

Preparation for Course
P: BUS 30302 with grade of C- or better.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.