BUS 31202 - Retail Marketing

This course is designed to equip participants with a comprehensive understanding of retail business including key functions. Hence, this course provides a broader perspective than focusing exclusively on marketing elements of retail business. The course covers topics of interest to retail business, such as: basic financial management, inventory management, positioning, communication, assortment planning, pricing, promotions, consumer relationship management, technology, and operations.

Preparation for Course
P: BUS 30101 with a grade of C- or higher.

Cr. 3.