Nov 27, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

AD 30301 - Graphic Design II: Identity and Branding


This course will focus on the fundamentals of branding and how to create visual identities that extend past simple logo design. Students will research companies and products and craft specific, informed narratives with Illustrator-based designs in order to target appropriate audiences.  Min. grade C- for credit towards Art and Design major degree requirements.

Preparation for Course
P: AD 20502.

Cr. 3.
Hours
Lab. 6.