Apr 17, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [Archived Catalog]

HTM 23100 - Hospitality and Tourism Marketing

Provides students with a customer-oriented approach to marketing in hospitality and tourism. Techniques available to hotels, restaurants, tourism, and travel businesses are described and evaluated, including packing, the travel trade, advertising, sales promotion, merchandising, and personal selling.

Preparation for Course
P: HTM 10000, HTM 18100, HTM 21400

Cr. 3.