Nov 22, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [Archived Catalog]

BUS 41500 - Advertising And Promotion Management

Basic concepts applicable to the use of advertising and sales promotion. Addresses the overall planning, management, and integration of the firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications as they may relate to different cultures.

Preparation for Course
P: BUS 30101.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.