Jun 25, 2022  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [Archived Catalog]

Communication Media and Culture Concentration

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Department of Communication
College of Arts and Sciences

Neff Hall 230 - 260-481-6825 - ipfw.edu/comm


To earn a B.A. with a major in Communication, you must complete the core requirements  and credits in one of four area concentrations.  Other concentrations include Interpersonal and Organizational , Multimedia Newsgathering and Reporting , and Rhetoric and Public Advocacy 

With a concentration in Media and Culture, students will learn both the history and practices of media, meaning-making, and media industries from local to global levels.  Students will develop understanding, insights, and practical skills necessary to an expanding and changing job market.  This broad base integrates a variety of contexts including professional as well as advanced academic work.  The minor that the students choose to pair with this concentration will be particularly important to help the student build specific skills in media analysis, media production, writing for mass media, public relations, new media, audience research, and other careers within the media industries.

Suggested Minors: Media production, journalism, public relations, political science, peace and conflict certificate, international studies certificate, and women’s studies.

Students completing the Media and Culture concentration will be able to:

  • Identify and analyze both the history and practice of media industries;
  • Identify and analyze relations between media, culture, and society;
  • Apply theoretical concepts to critically analyze media content(s) and their relationships to audiences;
  • Identify and analyze the form, structure, and techniques of mediated messages and consider how they function across local/global contexts;
  • Apply the skills and knowledge gained from this concentration to their chosen minor

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