BUS 42300 - New Product Development

Developing new products is essential for creating competitive advantage, organizational growth, and long-term sustainable business. Students will learn innovative approaches that begin with understanding and meeting unmet consumer needs and encompass concept development, applied creativity, and experimentation. Student teams experience the whole process involved in bringing a new product from idea to launch.

Preparation for Course
P: BUS 30302 and P or C: BUS 40500 with grades of C- or better.
Junior or senior class standing.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.
Student Learning Outcomes
1. Learn a robust process of problem-solving that starts with customers’ unmet needs.
2. As product developers, uncover product solutions to meet and exceed those unmet needs.
3. Use agile development to create a winning product strategy.
4. Identify opportunities for a company to reinvigorate its growth and revenue.
5. Build team-based skills.
6. Build and present your new product story in a management presentation.