BUS 48003 - Digital And Social Media In Marketing

In this course on digital and social media in marketing, students will learn about the various tactics and strategies that can effectively promote businesses in the digital world. They will also learn about social media platforms and how to use them to reach and engage with customers. Additionally, students may learn about analytics and measurement tools to track the success of their marketing efforts. Overall, this course will give students the skills and knowledge they need to effectively promote businesses and engage with customers in the digital world.

Preparation for Course
P: BUS 30101 with grade of C- or better.
Junior or senior class standing.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.
Student Learning Outcomes
1. Recall key terms and concepts related to digital and social media in marketing.
2. Interpret the role and purpose of digital and social media in marketing strategies.
3. Apply their knowledge of digital and social media in marketing by creating and analyzing social media campaigns.
4. Analyze the effectiveness of different digital and social media marketing tactics.
5. Evaluate the overall impact of digital and social media on a company’s marketing efforts.
6. Create their own digital and social media marketing plan for a fictional or real company.