AGEC 32700 - Principles Of Food And Agribusiness Marketing

This course is a study of the major components of marketing decisions made by food and agribusiness firms. The course examines the marketing process, market research, marketing opportunities, and marketing strategies. Students will work on developing skills for evaluating and making marketing decisions.

Cr. 3.
Notes
Students register for AGR 32700 at Purdue Fort Wayne, but will take AGEC 32700 online through Purdue West Lafayette.
Student Learning Outcomes
1. Demonstrate proficiency in their chosen discipline that incorporates knowledge, skills, technology, and professional conduct.
2. Demonstrate critical thinking by using data and reasoning to develop sound responses to complex problems.
3. Demonstrate the ability to write and speak with effectiveness while considering audience and purpose.
4. Demonstrate the ability to work effectively as part of a problem-solving team.
5. Demonstrate knowledge of a range of cultures and an understanding of human values and points of view of other than their own.
6. Demonstrate ability to apply social, economic, political, and environmental principles to living in a global community.