NUTR 32000 - Health Promotion Management Marketing And Communications

This course introduces the student to corporate language and effective business communication techniques. Marketing strategies and tactics unique to health and wellness promotion will be emphasized. Study will be made of assessing market opportunities in wellness services, programs and facilities with consideration of customer wants, needs and financial perspective.

Preparation for Course
P: NUTR 31800.

Cr. 3.
Student Learning Outcomes
1. Identify how terminology and communication techniques used in a variety of business settings apply to and can be used in health promotion management.
2. Describe the essentials of marketing strategy including market research and analysis, applied marketing and introducing products and programs.
3. Develop a marketing strategy for a health promotion program.