BUS 31202 - Retail Marketing

This course is designed to equip participants with a comprehensive understanding of retail business including key functions. Hence, this course provides a broader perspective than focusing exclusively on marketing elements of retail business. The course covers topics of interest to retail business, such as: basic financial management, inventory management, positioning, communication, assortment planning, pricing, promotions, consumer relationship management, technology, and operations.

Preparation for Course
P: BUS 30101 with grade of C- or better.
Sophomore or higher class standing.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.
Student Learning Outcomes
1. Demonstrate an understanding of the environment in which retail firms compete and develop retail mix to build a sustainable competitive advantage.
2. Manage all the components of a retail organization including location strategies, merchandise, visual merchandise, supply chain, and store management.
3. Explain how retail managers develop and implement marketing communications to build a retail brand image and customer loyalty.
4. Integrate merchandise management and supply chain strategies to excel in customer service.
5. Assess performance using appropriate retail metrics.