MUSC 48401 - Music Marketing, Promotion, And Entrepreneurship

A study of traditional and on-line systems, practices, and techniques for self-marketing and promoting the “independent” musical artist or group in order to succeed in the current music industry.

Preparation for Course
P: MUSC 18203 with grade of C- or better and admitted into a program of the School of Music.

Cr. 3.
Student Learning Outcomes
1. Identify music marketing principals.
2. Identify the key areas of marketing opportunities for musicians.
3. Develop and understanding of on-line music distribution and retail.
4. Develop an effective integrated marketing plan for themselves and others tailored to their strengths and budget.