HTM 32400 - Distribution Management

This course is intended to help undergraduate students gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The course covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in context of a rapidly changing landscape.

Preparation for Course
P: HTM 18100.

Cr. 3.
Student Learning Outcomes
1. Remember history of online distribution as it relates to current structure and services.
2. Identify the purpose of electronic distribution in relation to reaching out to consumers.
3. Understand reservation and booking processes that relay electronic distribution.
4. Explain how rate, inventory and availability is distributed from the properties to various end users.
5. Classify services offered by electronic distribution from a consumer and hotel operator’s perspective.
6. Discuss the merits of various channels.
7. Distinguish between the various data that is distributed, breaking these down into categories such as content.
8. Relate costs of distribution as they relate to various channels.
9. Assess value of the services provided within the electronic distribution train.
10. Explain the role of social media, mobile technology and flash sales in distribution.
11. Identify the payment processes within electronic distribution.
12. Examine how technology developments might affect the future of electronic distribution.