AD 30301 - Graphic Design II: Identity And Branding

This course will focus on the fundamentals of branding and how to create visual identities that extend past simple logo design. Students will research companies and products and craft specific, informed narratives with Illustrator-based designs in order to target appropriate audiences.

Preparation for Course
P: AD 20502 with grade of C- or better, and in a program of the Department of Art and Design.

Cr. 3.
Hours
Studio. 6.
Notes
Minimum grade of C- required to count towards any program of the Department of Art and Design.
Student Learning Outcomes