HTM 42000 - Event Management

This course will review the field of event management, convention and association management. Emphasis will be put on the logistical requirements and economics impact of this area of business as well as on the required skill set needed in the various employment opportunities existing in this field. The course will include a practical application that will involve students in the planning, organizing and execution of an event.

Preparation for Course
P: HTM 10000 with grade of C- or better.

Cr. 3.
Student Learning Outcomes
1. Distinguish the managerial duties and responsibilities involved in event management from a client and providers perspective.
2. Establish the objectives of an event and evaluate sites, services and facilities accordingly.
3. Negotiate with the various service providers involved in execution of an event.
4. Establish budget(s) and develop processes for booking housing, and food and beverage issues efficiently.
5. Evaluate transportation options as well as the logistics involved in moving attendees; setting up and organizing exhibits including aspects such as security, insurance and dealing with unionized workforces.
6. Plan detailed event programs including meeting room setups, amenities, gala events and the selection of guest speakers/attractions.