COM 31800 - Principles Of Persuasion

Persuasion and its effects, ranging from individual influences to societal impacts. Various perspectives and models of persuasion are examined, including classical and modern approaches. Both theoretical and pragmatic considerations are introduced.

Preparation for Course
P: COM 11400 or Permission of Instructor.

Cr. 3.
Student Learning Outcomes
1. List the major areas of study in the field of persuasion.
2. Analyze and critique persuasive techniques.
3. Apply theories of persuasion to explain everyday circumstances.