BUS 45000 - Marketing Strategy And Policy

Provides a capstone to marketing course sequence by drawing on and integrating concepts previously studied. Focuses on management decision problems in marketing-strategy design and the application of analytical tools for optimizing marketing decisions.

Preparation for Course
P: BUS 30302 with grade of C- or better.
Senior class standing.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.
Student Learning Outcomes
1. Reviewing the essentials of marketing management.
2. Understanding the impact of strategic marketing decisions on the firm.
3. Gaining insight into the “real world” frustrations/rewards of making marketing decisions.
4. Applying decision models used by today’s marketing managers.