BUS 40800 - Quantitative Methods For Marketing Management

Application of key quantitative tools to marketing management problems. Emphasis given to application of quantitative methods to basic marketing problems and the role of quantitative methods in marketing management.

Preparation for Course
P: BUS 30302 with grade of C- or better.
Junior or senior class standing.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.
Student Learning Outcomes
1. Have an improved understanding of systematic and analytic thinking as applied to marketing decisions.
2. Demonstrate an understanding of analytics concepts presented during the class, and how these concepts improve marketing decision making.
3. Be aware of trends in the field.
4. Be able to apply the techniques discussed in the class to real-life problems and know when and where to use them.
5. Master multivariate data analysis technique to help marketing decisions. The techniques include factor analysis, multivariate regression, discriminate analysis, MANOVA, Conjoint analysis, and cluster analysis.