BUS 40500 - Consumer Behavior

This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.

Preparation for Course
P: BUS 30302 with grade of C- or better.
Junior or senior class standing.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.
Student Learning Outcomes
1. Understand that it is “All About the Customer.”
2. Gain an understanding of the fundamental consumer behavior information sources, concepts, analytical tools, and frameworks.
3. Learn how to apply this knowledge to real-world marketing management decision making.
4. Use knowledge of consumer behavior in the marketplace to become a better consumer via heightened self-consciousness of the forces at work (both internally and externally) whenever you are engaged in the marketplace.
5. Grow more aware of social and psychological influences on your everyday lives.
6. Become more familiar with the use of the Internet, e-commerce, and information technology concerning the changing consumer marketplace.