May 18, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog [Archived Catalog]

AD 30301 - Graphic Design II: Identity And Branding


This course will focus on the fundamentals of branding and how to create visual identities that extend past simple logo design. Students will research companies and products and craft specific, informed narratives with Illustrator-based designs in order to target appropriate audiences.  

Prerequisite(s) for Course
P: AD 20502 

Cr. 3.
Hours
Studio. 6.
Notes
Minimum grade of C- required to count towards any program of the Department of Art and Design.
Student Learning Outcomes