HTM 37400 - Revenue Management

Revenue management is widely used in the field of hospitality management to maximize revenue or profits from fixed and/or perishable resources such as event space, resort facilities or hotel rooms. Revenue management is a multidisciplinary process that blends elements of marketing, operations, and financial skills. This course will review a set of revenue maximization strategies and tactics that use rate, revenue streams, and distribution channel management to achieve the above mentions business objectives.

Preparation for Course
P: HTM 10000, HTM 18100, and BUS 20100 or HTM 14100. Each class must be completed with grade of C- or better.

Cr. 3.