Apr 26, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [Archived Catalog]

AD 30301 - Graphic Design II: Identity And Branding

This course will focus on the fundamentals of branding and how to create visual identities that extend past simple logo design. Students will research companies and products and craft specific, informed narratives with Illustrator-based designs in order to target appropriate audiences.  

Preparation for Course
P: AD 20502 (or equivalent) with grade of C- or better and in a program of the Department of Art and Design.

Cr. 3.
Hours
Lab. 6.
Session Indicators
Typically offered Fall and Spring.
Notes
Minimum grade of C- required to count towards any program of the Department of Art and Design.