Jun 03, 2025  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [Archived Catalog]

COM 31800 - Principles of Persuasion

Persuasion and its effects, ranging from individual influences to societal impacts. Various perspectives and models of persuasion are examined, including classical and modern approaches. Both theoretical and pragmatic considerations are introduced.

Preparation for Course
P: COM 11400 or consent of instructor.

Cr. 3.