Jul 08, 2025  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [Archived Catalog]

BUS M450 - Marketing Strategy and Policy

Provides a capstone to marketing course sequence by drawing on and integrating concepts previously studied. Focuses on management decision problems in marketing-strategy design and the application of analytical tools for optimizing marketing decisions.

Preparation for Course
P: BUS M303; senior class standing. Ideally taken during student’s last semester.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to business majors who have met the pre-business requirements and been admitted into one of the business majors, or students in other pre-approved programs which require particular business courses.