Jul 07, 2025  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [Archived Catalog]

BUS M420 - New Product Management

This course covers the marketing of new products from idea generation through commercialization. Emphasis is on creativity, while at the same time discussing the practical aspects of marketing management necessary to improve the product’s probability of success.

Preparation for Course
P: BUS M301.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to business majors who have met the pre-business requirements and been admitted into one of the business majors, or students in other pre-approved programs which require particular business courses.