Jul 07, 2025  
2016-2017 Undergraduate Bulletin 
    
Catalog Navigation
  Catalog Home
  Chancellor’s Welcome
  What’s New?
  About IPFW
  General Education Requirements
  TransferIN.net Indiana Core Transfer Library
  Colleges, Schools & Divisions
  Student Services
  Regulations, Policies, Rights, & Responsibilities
  Program Descriptions
  Course Descriptions
  Departments
  Academic Calendar
  Campus Map
  Faculty/Staff Directory
  Previous IPFW Bulletins
HELP
2016-2017 Undergraduate Bulletin [Archived Catalog]

BUS M415 - Advertising and Promotion Management

Basic concepts applicable to the use of advertising and sales promotion. Addresses the overall planning, management, and integration of the firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications as they may relate to different cultures.

Preparation for Course
P: BUS M301.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to business majors who have met the pre-business requirements and been admitted into one of the business majors, or students in other pre-approved programs which require particular business courses.