BUS M405 - Consumer Behavior

This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.

Preparation for Course
P: Sophomore standing and admission to Kelley.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to business majors who have met the pre-business requirements and been admitted into one of the business majors, or students in other pre-approved programs which require particular business courses.