Oct 16, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

AD 30301 - Graphic Design II: Identity and Branding


This course will focus on the fundamentals of branding and how to create visual identities that extend past simple logo design. Students will research companies and products and craft specific, informed narratives with Illustrator-based designs in order to target appropriate audiences.  Min. grade C- for credit towards Art and Design major degree requirements.

Preparation for Course
P: AD 20502.

Cr. 3.
Hours
Lab. 6.