Program: Music Industry
School of Music
College: Visual and Performing Arts
Music Center 144 260-481-6714
A major in music emphasizing the structure of the music industry, with particular emphasis in entrepreneurship, marketing, management, and operation within the rapidly changing, multi-billion dollar music and entertainment industry. Business practices, copyright/ownership, contracts, and many other issues pertaining to popular music will be investigated, along with media production, technology, musical study, and study of musical styles and histories. Music Industry students may take a number of more general music courses, which may include applied study (lessons), participation in ensembles, and courses in other areas offered by the School of Music. This program will prepare students for a variety of careers in music and its allied industries. Students will have the opportunity to participate in the university-run record label, publishing company, as well as production and promotion of live music concerts and events. This major will maximize a strong partnership with Sweetwater, a world leader in music technology, professional audio, and instruments. The Sweetwater Music Center, an excellent new facility located on the Sweetwater campus, is the home for many of the classes in this program.
Student learning outcomes:
- Students will demonstrate knowledge of popular music styles with an understanding of the social, political and cultural impacts that shaped musical development.
- Students will demonstrate proficiency in utilizing appropriate technology to notate and create music, to investigate and report scholarly research, and to support the specific demands of their professional degrees.
- Students will demonstrate an understanding of the legal problems and issues associated with the music industry, including case studies, modern/emerging business models and music licensing.
- Students will apply working knowledge of music event production and the functions and operation of the music publishing industry.
- Students will demonstrate an understanding of marketing products in the music industry including online, distribution, advertising and promotion.
- Students will demonstrate practices, and techniques for self-marketing and promoting the “independent” musical artist or group in order to succeed in the current music industry.
Program Description
Enter the amazing and vast world of music industry, with particular emphasis in entrepreneurship, marketing, management, and operation within this rapidly changing, multi-billion dollar career field. You will explore business practices, copyright/ownership, contracts, and many other issues pertaining to popular music, along with media production, technology, musical study, and study of musical styles and histories. This flexible degree will allow you to create a program of music courses, which may include applied study (lessons), participation in ensembles, and courses in other areas offered by the School of Music. You will also leave with a minor in business studies from the Doermer School of Business.
Your four years with us will prepare you for a variety of careers in music and the allied industries, as you participate in the university-run record label, publishing company, along with the production and promotion of live music concerts and events. You will greatly benefit from our strong partnership with Fort Wayne’s Sweetwater Sound Inc., a world leader in music technology, professional audio, and instruments. The Sweetwater Music Center, an excellent new facility located on the Sweetwater campus, will be the home for many of the classes in this program as you enter the professional world of music.
BSM Music Industry students are expected to own a computer-based digital audio workstation that is compatible with the School of Music high-end system, and that will allow students to work in their own space on their own time. The Director of Music Industry shall maintain the list of current equipment and capability BSM-Music Industry students are expected to own. Since such equipment is considered to be “tools of the trade”, this equipment expenditure can be included in Financial Aid loan calculations.
Accreditation:
Program Delivery:
- This major is offered on campus.
General Requirements: