Marketing Minor (For Business Majors)

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Program: Minor

Department of Management and Marketing

Richard T. Doermer School of Business

Neff Hall 340 ~ 260-481-6470

Doermer School of Business Undergraduate Student Success Center

DSB 101 ~ 260-481-6472

The minor in marketing allows business students to have a greater depth of knowledge in more than one business discipline and to expand job placement opportunities.

If you are pursuing a B.S.B. with a major in accounting, business economics, finance, or management, you may earn a minor in marketing by completing the following 12 credits with a C- or better in each course. You must complete at least 6 of the required 12 credits at Purdue University Fort Wayne to be eligible to receive the minor.

You must contact the Doermer School of Business Student Success Center to declare this minor.

Minor Requirements Credits: 12

All four courses must be unique and separate from your major.

Check the pre-requisites to make sure that all the pre-requisites are met for the selected course.

You must earn a C- or better in each of the required courses.

Choose four of the following:
BUS 30000 - International Business Administration Cr. 3.
BUS 30302 - Marketing Research Cr. 3.
BUS 40500 - Consumer Behavior Cr. 3.
BUS 41500 - Integrated Marketing Communications Cr. 3.
BUS 42600 - Sales Management Cr. 3.
BUS 45000 - Marketing Strategy And Policy Cr. 3.

Note

Non-business majors are not eligible to earn this minor and should consider the minor in Business Studies.

Total credits: 12

Student Responsibility

You are responsible for ensuring that you satisfy all graduation requirements specified for each selected program. Thus, it is essential that you develop a thorough understanding of the required courses, academic policies, and procedures governing your academic career. If you cannot complete all program requirements by your stated graduation date but fail to remove those from your plan of study, the Registrar’s Office in consultation with your academic advisor will remove unmet pursuits from your plan of study. Changing curricular records during the graduation term of application may affect state or federal financial aid awards. All requests for exceptions to specific requirements must be made in writing and may be granted only by written approval from the appropriate chair or dean.