Feb 26, 2024  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [Archived Catalog]

Marketing (B.S.B.)

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Program: B.S.B. - Marketing
Department of Management and Marketing
Richard T. Doermer School of Business

Neff Hall Room 340 ~ 260-481-6470 ~ ipfw.edu/business

SBMS Undergraduate Student Success Center

Neff Hall 366 ~ 260-481-6472 ~ ipfw.edu/business


Doermer School of Business Overview

The student learning outcomes for the degree are as follows:

  • Upon completion of the Bachelor of Science in Business (B.S.B) Degree, students will:
  • Be able to integrate fundamental principles of business theory and practice.
  • Be able to solve problems by modeling, analyzing data (qualitative and numeric), and using critical thinking skills.
  • Be able to understand the global and cultural implications of business decisions.
  • Be able to understand ethical considerations in business decision.
  • Be able to understand the relationship between the community and business.
  • Be able to demonstrate the effective communication and teamwork skills.
  • Be prepared for life-long learning in a dynamic environment.

The B.S.B. program is accredited by The Association to Advance Collegiate Schools of Business (AACSB), which provides a voluntary mechanism of quality control. AACSB is the most prestigious business accrediting body in the nation. Only about one-quarter of all business schools in the nation possess this distinction.

Your initial courses are selected from introductory-level general education, business, and economics subjects. When you have qualified for admission to the B.S.B. program, additional opportunities are provided for in-depth studies in a variety of advanced business, management, and analytical subjects. These advanced studies help you prepare for positions of increasing executive responsibility in the business community.

At the time you are admitted to the B.S.B. program, you must declare a specialization in one of five majors: accounting, business economics, finance, management, or marketing.


Students are admitted as pre-business students until they have completed the specific pre-business requirements needed for admission to the Bachelor’s degree program.

To be admitted to the B.S.B. program applicants must have a cumulative GPA of 2.00 or higher and will have completed at least 60 credits that apply toward the degree, including the courses listed below. Within this course listing, successful applicants will have (1) a grade of C- or better in each course and (2) a GPA of 2.50 or better within these courses.

Courses Required for Admission to the B.S.B. Program

Course Number and Title   Credits
  BUS J100   Intro to College and Business Careers 1
  BUS W100   Principles of Business Administration 3
  BUS A201   Principles of Financial Accounting 3
  BUS A202   Principles of Managerial Accounting 3
  BUS K201   Computers in Business 3
  BUS L203   Commercial Law I 3
  COM 11400   Fundamentals of Speech Communication 3
  ECON E201   Introduction to Microeconomics 3
  ECON E202   Introduction to Macroeconomics 3
  ECON E270   Introduction to Statistical Theory in Economics and Business I 3
  ENG W233   Intermediate Expository Writing 3
  MA 22900   Calculus for the Managerial, Social, and Biological Sciences I 3
  PSY 12000 OR   Elementary Psychology 3
  SOC S161   Principles of Sociology 3
  BUS J200   Business Degree Seminar 0

Three additional rules apply to applicants’admission:

  1. No more than 6 credits of these courses may be repeated, and no course may be repeated more than once.
  2. Both the original and the repeat grades earned in the above courses will be used to compute the admission GPA. This includes courses that you have taken or repeated at IPFW and other IU campuses. Students who transfer in more than 20 credits of the 39 credits listed will be admitted to the B.S.B. program on a probationary basis.
  3. Students must earn a minimum of 300 points in the Passport to Success program (a program required of all business majors that emphasizes participation in activities outside the classroom) before they can be admitted to any of the majors. Details of the Passport to Success program may be found on the Doermer School of Business website.


Bachelor’s degree programs in business are offered at other Indiana University and Purdue University campuses. Since admission and graduation requirements vary among these campuses, you must meet the admission and graduation requirements of the campus from which you intend to graduate.

Enrollment in Business Courses Numbered 300 and Above

Unless you have attained junior class standing and met at least one of the following conditions, you are not permitted to enroll in a business course numbered 300 or above:

  • You have been admitted to the B.S.B. program at IPFW.
  • The course is a specified requirement for another bachelor’s degree program or minor in which you are enrolled and you have completed all course prerequisites.
  • You have obtained written permission from the department through which the course is offered.

If you have enrolled and are not eligible, you will be withdrawn from the course.

B.S.B. REQUIREMENTS To earn the B.S.B., you must complete a minimum of 120 credits as specified below and obtain an overall GPA of 2.3 in all Business and Economics courses. You must satisfy the requirements of IPFW (see Part 8) and the Richard T. Doermer School of Business, including completion of the Passport to Success program, and earn a grade of C- or better in each BUS and ECON course. Developmental courses (e.g., ENG W130; MA 109, 111, and 113) do not apply to degree requirements.

Your final consecutive 30 credits must be taken at IPFW after you have been formally admitted to the B.S.B. program. Business majors may not count BUS, ECON or OLS courses towards their general education requirements (the only exception is OLS 45400).

Special Academic Regulations for Students in Undergraduate Business Programs Following are the general policies and procedures for students enrolled in business undergraduate programs. In addition to the policies of IPFW (see Part 8), these are intended to maintain the historically high academic standards of undergraduate business programs at IPFW.

The Student’s Responsibility You are responsible for satisfying the graduation requirements specified for your selected program. Thus, it is essential that you develop a thorough understanding of the required courses, academic policies, and procedures governing your academic career. All requests for exceptions to specific requirements must be made in writing and may be granted only by written approval from the appropriate chair or dean.

Academic Renewal Option The school participates in the Academic Renewal Option for eligible students returning to IPFW after an absence of five or more years. Information about this option appears in Part 8 of this Bulletin.

Time Limit. To ensure that you will be professionally competitive with other members of your graduating class, you may complete the degree requirements specified in the Bulletin in effect at the time you were formally admitted to the degree program only if

  • Progress toward your degree objective has been continuous. If you have not registered for degree-applicable courses as an IPFW business major for a period of one calendar year, you will be considered as not progressing toward your original degree objective. Subsequently, if you qualify for re-entry to an undergraduate business program at IPFW, you must satisfy the admission and degree requirements specified in the IPFW Bulletin that includes your year of re-entry.
  • No more than five years have elapsed since your admission to the business degree program. If more than five years have elapsed, your cumulative academic record will be reviewed by the appropriate business or economics department, and you will be required to meet the degree criteria specified in the current IPFW Bulletin. This may result in your having to repeat those courses in which the original content is determined to be outdated.
  • The necessary courses or degree programs are available. If the courses that were required at the time of your formal admission to the business degree program are no longer available, you must complete the current replacements for those courses. Should these newer courses require prerequisites you have not taken, you must also enroll for these prerequisites in the appropriate sequence.

Overlapping Courses You may not count toward graduation any courses or sequences considered to have overlapping content. A list of overlapping courses appears in Part 4 of this Bulletin under the College of Arts and Sciences.

Credit by Self Acquired Competency IPFW business programs do not award credit for self-acquired competency (experiential credit). Credit awarded on this basis, regardless of its source, will not apply toward IPFW business degrees.

Academic Probation You are on academic probation upon completion of a semester or summer session in which you fail to earn a semester GPA of 2.0. or anytime your cumulative GPA falls below a 2.0.

Transfer Credit Generally, courses in basic business and economics subjects (freshman and sophomore level courses) will be accepted as equivalent if they are being transferred from regionally accredited institutions. Courses in advanced business and economics will only be considered equivalent if they are from another business school accredited by The Association to Advance Collegiate Schools of Business (AACSB), were taken within the past five years, and were taken as a junior or senior class standing.

At least 50 percent of required business and economics courses must be completed at IPFW in order for a B.S.B. degree to be awarded.

Credit by Examination Under very limited circumstances and subject to the following policies, you may be permitted to earn credit by means of a special examination:

  1. Credit examinations are not provided for business or economics courses numbered 300 and above.
  2. In all cases, your eligibility for a credit examination (for business courses numbered below 300); the type of examination; testing procedures, date, time, and location; and evaluation of your performance are the decision of the appropriate IPFW business or economics department. The decision of the department is final.
  3. Credits earned by examination cannot exceed 10 percent of your total degree requirements.
  4. You may attempt an authorized credit examination only once.
  5. Only those examination scores that equate to a C- grade or better will be considered. Only the grade S will be reported for credit earned by examination.

Self Paced Courses Credits from self-paced online courses (including those from Indiana University Bloomington) are not accepted for upper level Business and Economics courses.

Bachelor of Science in Business with a major in Marketing

The marketing major is concerned with the movement of goods and services from the producer to the customer. It encompasses such topics as consumer behavior, product development, pricing, channels of distribution, promotion, marketing research, and effective management of corporate marketing operations.

IPFW General Education Requirements Credits: 33

A grade of C- or better is required in each course used to satisfy the IPFW general education requirements.

Category A: Foundational Intellectual Skills

1. Written Communication Credits: 3

2. Speaking and Listening Credits: 3

Category B: Ways of Knowing

4. Scientific Ways of Knowing Credits: 3

Select one of the following:

5. Social and Behavioral Ways of Knowing Credits: 3

Select one of the following:

6. Humanistic and Artistic Ways of Knowing Credits: 3

Category C: Capstone

General Education Electives Credits: 6

See Part 2 General Education Requirements for approved courses  

DSB Additional Requirements Credits: 9

Marketing Major Requirements Credits: 21

You must earn a grade of C- or better in each of the following courses:

  • Credits in three additional 400-level BUS marketing courses starting with M, or BUS K490 E-Business, or BUS D490 Special Studies in International Business. Credits: 9

Free Elective Credits: 11

11 credits from either business or non-business courses to complement your professional and educational objectives, and bring your degree total to at least 120 credits.

Total Credits: 120

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