Marketing (B.S.B.)

Program: B.S.B.
Department of Management and Marketing
Richard T. Doermer School of Business

Neff Hall Room 340 ~ 260-481-6470 ~ www.ipfw.edu/bms

The marketing major is concerned with the movement of goods and services from the producer to the customer. It encompasses such topics as consumer behavior, product development, pricing, channels of distribution, promotion, marketing research, and effective management of corporate marketing operations.

To earn this major, you must earn a grade of C or better in each of the following courses:

IPFW General Education Requirements (53 Credits)

Area I—Linguistic and Numerical Foundations Credits: 9

COM 11400 - Fundamentals of Speech Communication Cr. 3.
ENG W131 - Elementary Composition I Cr. 3.
(grade of C or better required)
MA 15300 - Algebra and Trigonometry I Cr. 3.

Area II—Natural and Physical Sciences Credits: 6

See Part 2 General Education Requirements for approved courses

Area III—The Individual, Culture, and Society Credits: 6

Three credits from the courses listed below and three additional credits in either PSY 12000 or SOC S161.

DSB Requirements

Additional credits in general education courses excluding business, economics, and OLS courses Credits: 8

COM 32300 - Business and Professional Speaking Cr. 3.
ENG W233 - Intermediate Expository Writing Cr. 3.
(grade of C or better required)
ENG W331 - Business and Administrative Writing Cr. 3.
MA 22900 - Calculus for the Managerial, Social, and Biological Sciences I Cr. 3.
(if not used in Area I)

Core Courses (46 Credits)

Business Principles Credits: 16

Economics Principles Credits: 16

Management Processes Credits: 15

Management Policy and Strategy Credits: 6

BUS J401 - Policy and Strategy Cr. 3.
BUS W430 - Organizations And Organizational Change Cr. 3.

Program Requirements

Credits in two additional 400-level marketing courses Credits: 6
(BUS courses starting with M4_ _ meet this requirement, along with the K490 ECommerce course and D490 Special Studies in International Business.)
One semester of a foreign language. Credits 3
ILCS I350 International Communication. Credits 3

BUS D300 - International Business Administration Cr. 3.
BUS M303 - Marketing Research Cr. 3.
BUS M450 - Marketing Strategy and Policy Cr. 3.
ILCS I350 - International Communication Cr. 3.