|
Sep 07, 2024
|
|
|
|
2012-2013 Undergraduate Bulletin [Archived Catalog]
Marketing (B.S.B.)
|
|
Return to: Part 5: Program Descriptions
Program: B.S.B.
Department of Management and Marketing
Richard T. Doermer School of Business
Neff Hall Room 340 ~ 260-481-6470 ~ www.ipfw.edu/bms
The marketing major is concerned with the movement of goods and services from the producer to the customer. It encompasses such topics as consumer behavior, product development, pricing, channels of distribution, promotion, marketing research, and effective management of corporate marketing operations.
To earn this major, you must earn a grade of C or better in each of the following courses:
|
IPFW General Education Requirements (53 Credits)
Area I—Linguistic and Numerical Foundations Credits: 9
Area III—The Individual, Culture, and Society Credits: 6
Three credits from the courses listed below and three additional credits in either PSY 12000 or SOC S161. Area IV—Humanistic Thought Credits: 6
DSB Requirements
- Additional credits in general education courses excluding business, economics, and OLS courses Credits: 8
Core Courses (46 Credits)
Business Principles Credits: 16
Economics Principles Credits: 16
Management Processes Credits: 15
Management Policy and Strategy Credits: 6
Program Requirements
- Credits in two additional 400-level marketing courses Credits: 6
- (BUS courses starting with M4_ _ meet this requirement, along with the K490 ECommerce course and D490 Special Studies in International Business.)
- One semester of a foreign language. Credits 3
- ILCS I350 International Communication. Credits 3
|
Return to: Part 5: Program Descriptions
|
|