BUS M420 - New Product Management

This course covers the marketing of new products from idea generation through commercialization. Emphasis is on creativity, while at the same time discussing the practical aspects of marketing management necessary to improve the product’s probability of success.

Preparation for Course
P: BUS M301.

Cr. 3.
Session Indicators
(Irregular offering)
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.