BUS M301 - Marketing Management in a Competitive Environment

Overview of marketing management in a dynamic competitive environment. Examines marketing principles and tools for decision-making, from both the firm’s and the consumer’s viewpoint. Applications to global markets and other business disciplines. Provides a firm foundation in marketing theory and marketing lexicon.

Preparation for Course
P: junior class standing; admission to business B.S. program.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.