COM 46900 - Media Entrepreneurship

This course explores media and entertainment from an industry-focused perspective, emphasizing entrepreneurialism. A deep understanding of the industry is essential for entrepreneurial success. We will examine its historical development and the impact of digital technologies. Students will analyze the foundations of the industry, historical and emergent trends, and learn how to leverage innovation and growth to develop their career in the field. The course is designed to help spark opportunities, while equipping students with tools and strategies to thrive in media markets.

Cr. 3.
Student Learning Outcomes
1. Identify and apply the characteristics, skills, and behaviors that drive success for entrepreneurs in media industries.
2. Draw on knowledge of the industry’s historical development to uncover opportunities for new ventures.
3. Analyze major stakeholders, audiences, and distribution models to inform entrepreneurial decision-making.
4. Engage with leading industry executives and entrepreneurs to gain firsthand insights into emerging trends, experiences and build valuable professional networks.
5. Design strategies for funding, monetization, and long-term sustainability of entrepreneurial ventures in media industries.