MUSC 38364 - Music Products Merchandising

This course examines the structure and operations of the Music Products Industry, with emphasis on merchandising practices, product design, manufacturing processes, and market strategy. Students explore a wide range of music-related products, analyzing how design, production, and distribution influence commercial success in both physical and digital retail environments. The course also introduces consulting services within the sector and develops students’ research, analytical, and professional presentation skills relevant to careers in music products retailing, manufacturing, and distribution.

Preparation for Course
P: MUSC 18203 with grade of C- or better and admitted into a program of the School of Music.

Cr. 3.
Student Learning Outcomes
1. Develop a comprehensive understanding of the structure, scope, and dynamics of the Music Products Industry.
2. Demonstrate proficiency in the concepts, terminology, and professional practices associated with Music Products Merchandising.
3. Analyze and evaluate principles of music product design across a diverse range of product categories.
4. Explain and assess manufacturing processes and production considerations for a broad spectrum of music products.
5. Examine the roles, functions, and professional applications of consulting services within the music products sector.
6. Conduct scholarly research and deliver professional presentations that effectively communicate findings and analysis.