MUSC 48401 - Music Marketing, Promotion, And Entrepreneurship

This course provides a practical introduction to the business and marketing structure of the music industry. Students will develop a strong foundation in core marketing principles while also learning specialized strategies for promoting music, artists, and related products. Topics include situational analysis tools, marketing plans, advertising, promotion, market analysis, demographics, data analytics, and social media campaigns. Emphasis is placed on connecting general marketing concepts with the unique challenges and opportunities of the music industry.

Preparation for Course
P: MUSC 18203 with grade of C- or better and admitted into a program of the School of Music.

Cr. 3.
Student Learning Outcomes
1. Identify core marketing principles and how they work within the music industry.
2. Create effective social media posts that are engaging.
3. Develop an in-depth understanding of how various social platforms are shaping the industry.
4. Demonstrate how to create an effective marketing plan. Students will show how to create a situational analysis and explain why they are important.