MUSC 38365 - Artist Management

This course prepares students for the professional responsibilities of managing the career of a music artist or group within today’s music industry. Students will gain an understanding of the manager’s role in career development, strategic planning, contract negotiation, touring, recording, branding, and long-term business partnerships. Through readings, case studies, practical exercises, and class discussions, students will examine the skills and industry knowledge required to succeed as an artist manager. While the primary focus is on music, many of the practices introduced can also be applied to managing creative professionals in other fields such as authors, actors, athletes, and beyond.

Preparation for Course
P: MUSC 18203 with grade of C- or better and admitted into a program of the School of Music.

Cr. 3.
Student Learning Outcomes
1.  Describe the role of an artist manager within the music industry.
2.  Analyze how the artist manager’s responsibilities are influenced by other sectors of the music industry.
3.  Evaluate the components of artist contracts and explain how they affect an artist’s revenue streams.
4.  Design a comprehensive career plan that supports the growth of both a developing artist and a high-level performer (and everything in-between).
5.  Apply strategies for building professional relationships with key industry stakeholders (e.g., record labels, agents, promoters, and publishers).