COM 32102 - Principles Of Public Relations

Survey course about the theory and practice of public relations. Examines public relations function within organizations, its impact on publics, and its function in society. Topics include the evolution of the field: the range of roles and responsibilities that public relations practitioners assume in a variety of settings; ethics; and significant issues and trends that have shaped the practice.

Cr. 3.
Student Learning Outcomes
1. Explain communication concepts and theories.
2. Critically analyze media and public communication.
3. Demonstrate a basic understanding of the terminology of mediated and public communication.
4. Identify and analyze the form, structure, and techniques of mediated or public texts in their entirety and consider how they function in a larger context.
5. Read critically, analyze, summarize, apply, and synthesize information and concepts in written and visual texts as the basis for developing original ideas and claims.