HTM 37400 - Revenue Management

Revenue management is widely used in the field of hospitality management to maximize revenue or profits from fixed and/or perishable resources such as event space, resort facilities or hotel rooms. Revenue management is a multidisciplinary process that blends elements of marketing, operations, and financial skills. This course will review a set of revenue maximization strategies and tactics that use rate, revenue streams, and distribution channel management to achieve the above mentions business objectives.

Preparation for Course
P: HTM 10000, HTM 18100, and BUS 20100 or HTM 14100. Each class must be completed with grade of C- or better.

Cr. 3.
Student Learning Outcomes
1. Assess customer-perceived value based on the principles of revenue management.
2. Develop effective pricing strategies for hospitality businesses.
3. Explain the key considerations for revenue managers when making pricing and displacement decisions.
4. Manage the demand of hospitality businesses.
5. Develop strategies in other areas of hospitality operations that align with pricing strategies.
6. Evaluate revenue management performance.