HTM 23100 - Marketing In Service Industries

This course teaches students a customer-oriented approach to marketing in hospitality and tourism. This course emphasizes the role of marketing in an organization’s overall strategic planning. Techniques available to hotels, restaurants, and other tourism businesses are described and evaluated including travel packaging, the travel trade, advertising, sales promotion, positioning and branding.

Preparation for Course
P: HTM 10000 with grade of C- or better.

Cr. 3.
Student Learning Outcomes
1. Explain the unique challenges in marketing and managing services.
2. Describe the role of marketing in supporting the strategic direction of a service organization.
3. Evaluate the role of the service marketing mix in solving marketing-related problems and promoting the overall success for service organizations.