BUS 56000 - Strategic Marketing Management

This course enables students to develop advanced strategic marketing competencies essential for leadership roles. The course integrates theoretical insights with practical applications to equip executives with the skills to navigate complex market dynamics, capitalize on emerging opportunities, and drive sustainable business growth. Emphasizing strategic alignment and ethical considerations, this course prepares executives to make informed decisions that enhance organizational competitiveness and stakeholder value.

Preparation for Course
P or C: BUS 54202.

Cr. 3.
Notes
You must be admitted to the MBA program or secure approval from the department before enrolling in any graduate-level business or economics course.

Student Learning Outcomes