BUS 56000 - Strategic Marketing Management

This course enables students to develop advanced strategic marketing competencies essential for leadership roles. The course integrates theoretical insights with practical applications to equip executives with the skills to navigate complex market dynamics, capitalize on emerging opportunities, and drive sustainable business growth. Emphasizing strategic alignment and ethical considerations, this course prepares executives to make informed decisions that enhance organizational competitiveness and stakeholder value.

Preparation for Course
P or C: BUS 54202.

Cr. 3.
Notes
You must be admitted to the MBA program or secure approval from the department before enrolling in any graduate-level business or economics course.

Student Learning Outcomes

1. Develop a strategic mindset to align marketing initiatives with overall corporate strategy and organizational goals.
2. Utilize advanced analytical tools to assess market trends, anticipate consumer behavior, and forecast demand in diverse market segments.
3. Evaluate brand equity and implement strategies to strengthen brand positioning and differentiation in competitive markets.
4. Apply frameworks for product lifecycle management, innovation strategies, and new product launches to drive market penetration and growth.
5. Analyze global market entry strategies, cultural considerations, and regulatory environments to expand international market presence effectively.
6. Harness digital technologies and data analytics to optimize marketing campaigns, personalize customer experiences, and measure ROI effectively.
7. Assess the ethical implications of marketing strategies and uphold corporate social responsibility while maintaining competitive advantage.